Audience Research Analysis

For my audience analysis research i created a questionaire to help find out what college students want from a college magazine. I carefully planned out and created a questionaire with the aim that i was trying to achieve in mind, then once the questionaire had been created I went out round the college and asked different people the questions from my questionaire and tallied up the results.

The results from the questionaire showed that college on average 50% of college students have jobs and that there total amount of money they have to spend a week is somewhere around the region of £20-£30 and that they spend this money mostly on clothes, going out, travel and food. This showed me that advertising within the magazine could be a good idea, restraunts and local clothing stores would fit the marketing criteria perfectly and would definately be worth approaching some of these businesses to see if they would like to use some of the magazines marketing space. I also found out that college students mostly want to see magazine content based around music and that the ratio of writting to pictures should be about even, they also would like the magazine to be A4 sized.