My Initial Ideas

Going to do a music magazine that focuses on just rap and hip hop, possibly going to make it so it just focuses on British rap and hip hop if there isn't already a magazine that is aimed at that part of the music magazine market.  Going to make it look modern and up to date but with a kind of old school look and feel to it by using certain fonts and colours.  Going to make it informal and relaxed in order to suit my target audience and make sure the marketing of the magazine and the adverts within the magazine also reflect this.